ALG Case Study

ALG Case Study

ALG Vacations White Logo
@nickviall For anyone who doesn’t want to worry about planning a vacation and just wants to enjoy the fun vacation. This is 💯 for you. @askatraveladvisoralgv #BreathlessCancunSoul #TheSoulofCancun #ALGVacations ♬ Emotive Festival Dance Music - Royalty Free Dance DJs

ALG Brand Challenge:

ALG Vacations Travel Advisors wanted to establish themselves as the experts in personalized vacation planning and generate a mix of content that increased brand awareness of Breathless Cancún Soul Resort & Spa. KPIs included general resort awareness and promoting the growth of ALG Vacation’s new TikTok account.

The Dynamik Solution:

Dynamik contracted with a mix of 5 celebrity influencers from Bachelor Nation and 5 travel-focused micro-influencers to attend a “Creators in Cancun” weekend with ALG. Influencers were tasked with capturing the luxury experience of the resort and advantages of the travel advisor experience through TikTok and Instagram content. Combining these 2 categories of influencers enabled our team to generate massive awareness from Bachelor Nation fans as well as capitalize on the travel focused audiences of our micro influencers.

Campaign Success:

1.6M

Impressions

109K

Engagements

207

Pieces of Content

ALG Brand Challenge:

ALG Vacations Travel Advisors wanted to establish themselves as the experts in personalized vacation planning and generate a mix of content that increased brand awareness of Breathless Cancún Soul Resort & Spa. KPIs included general resort awareness and promoting the growth of ALG Vacation’s new TikTok account.

The Dynamik Solution:

Dynamik contracted with a mix of 5 celebrity influencers from Bachelor Nation and 5 travel-focused micro-influencers to attend a “Creators in Cancun” weekend with ALG. Influencers were tasked with capturing the luxury experience of the resort and advantages of the travel advisor experience through TikTok and Instagram content. Combining these 2 categories of influencers enabled our team to generate massive awareness from Bachelor Nation fans as well as capitalize on the travel focused audiences of our micro influencers.

Campaign Success:

1.6M

Impressions

109K

Engagements

207

Pieces of Content

@nickviall For anyone who doesn’t want to worry about planning a vacation and just wants to enjoy the fun vacation. This is 💯 for you. @askatraveladvisoralgv #BreathlessCancunSoul #TheSoulofCancun #ALGVacations ♬ Emotive Festival Dance Music - Royalty Free Dance DJs

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Prevent Cancer Case Study

Prevent Cancer Case Study

@nicolealiciamd #ad It’s Gynecologic Cancer Awareness Month. I’m partnering with @PreventCancerFoundation to get you #backonthebooks -Link in bio to learn more! #ad ♬ original sound - Dr. Nicole

Prevent Cancer Brand Challenge:

The Prevent Cancer Foundation (PCF) wanted to remind women of the importance of regular cancer screenings and spur action to get those appointments “back on the books” after many neglected to attend screenings during the COVID-19 pandemic.

MESSAGE: Doctors and patients can work together to detect cancer earlier and reduce mortality rates by beginning treatment as soon as cancer is found.

The Dynamik Solution:

Dynamik Influence contracted six trusted OB/GYN creators to remind their followers of the benefits of early cancer screenings and encourage them to schedule their yearly appointments. Original content was posted on Instagram, Facebook, TikTok, personal blogs and in op-ed articles during Gynecological and Breast Cancer Awareness months.

Campaign Success:

1.16M

Impressions

128K

Engagements

85

Pieces of Content

Prevent Cancer Brand Challenge:

The Prevent Cancer Foundation (PCF) wanted to remind women of the importance of regular cancer screenings and spur action to get those appointments “back on the books” after many neglected to attend screenings during the COVID-19 pandemic.

MESSAGE: Doctors and patients can work together to detect cancer earlier and reduce mortality rates by beginning treatment as soon as cancer is found.

The Dynamik Solution:

Dynamik Influence contracted six trusted OB/GYN creators to remind their followers of the benefits of early cancer screenings and encourage them to schedule their yearly appointments. Original content was posted on Instagram, Facebook, TikTok, personal blogs and in op-ed articles during Gynecological and Breast Cancer Awareness months.

Campaign Success:

1.16M

Impressions

128K

Engagements

85

Pieces of Content

@nicolealiciamd #ad It’s Gynecologic Cancer Awareness Month. I’m partnering with @PreventCancerFoundation to get you #backonthebooks -Link in bio to learn more! #ad ♬ original sound - Dr. Nicole

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Text Free Case Study

Text Free Case Study

Text Free Brand Challenge:

TextFree wanted to reintroduce their app to a new audience and share its privacy capabilities and overall value for users. Their goals were to bring awareness and drive downloads of the TextFree app.

The Dynamik Solution:

Dynamik Influence contracted four dating expert influencers to share the benefits of using the TextFree app. Creators made 4 original TikToks and 4 stitched videos with TextFree’s account. The four original TikToks highlighted personal anecdotes or professional advice from the influencers and the four stitched videos brought more visibility to TextFree’s content as the influencers reacted to the videos and recorded their responses.

Campaign Success:

3.07%

Campaign Engagement Rate

86k+

Video Views

Text Free Brand Challenge:

TextFree wanted to reintroduce their app to a new audience and share its privacy capabilities and overall value for users. Their goals were to bring awareness and drive downloads of the TextFree app.

The Dynamik Solution:

Dynamik Influence contracted four dating expert influencers to share the benefits of using the TextFree app. Creators made 4 original TikToks and 4 stitched videos with TextFree’s account. The four original TikToks highlighted personal anecdotes or professional advice from the influencers and the four stitched videos brought more visibility to TextFree’s content as the influencers reacted to the videos and recorded their responses.

 

Campaign Success:

3.07%

Campaign Engagement Rate

86k+

Video Views

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Crystal Bridges Case Study

Crystal Bridges Case Study

Crystal Bridges Brand Challenge:

Crystal Bridges Museum of American Art’s (CBMA) Diego Rivera’s America exhibition was the first major exhibition focused solely on the renowned Mexican artist in over 20 years. Their goal was to bring awareness to the opportunity to explore rarely seen works from private collections, major paintings on loan from museums in both the United States and Mexico, and projections that convey the immersive quality of his epic murals.

The Dynamik Solution:

Dynamik Influence contracted three regional influencers of Hispanic or Latin heritage from Chicago and Dallas to attend a private viewing of the exhibition and create content to encourage their followers to visit the museum to see this once-in-a-lifetime exhibition. Original content was posted on Instagram, Facebook, and personal blogs in both English and Spanish to reach a wider target audience.

Campaign Success:

66,408

Organic Impressions

11%

Mexican Audience

55

Pieces of Content

Crystal Bridges Brand Challenge:

Crystal Bridges Museum of American Art’s (CBMA) Diego Rivera’s America exhibition was the first major exhibition focused solely on the renowned Mexican artist in over 20 years. Their goal was to bring awareness to the opportunity to explore rarely seen works from private collections, major paintings on loan from museums in both the United States and Mexico, and projections that convey the immersive quality of his epic murals.

The Dynamik Solution:

Dynamik Influence contracted three regional influencers of Hispanic or Latin heritage from Chicago and Dallas to attend a private viewing of the exhibition and create content to encourage their followers to visit the museum to see this once-in-a-lifetime exhibition. Original content was posted on Instagram, Facebook, and personal blogs in both English and Spanish to reach a wider target audience.

Campaign Success:

66,408

Organic Impressions

11%

Mexican Audience

55

Pieces of Content

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McCafe Case Study

McCafe Case Study

McCafe Logo

McCafe Brand Challenge:

McCafé came to 4media group on January 14 and asked us to book and produce a Satellite Media Tour. The catch? All interviews needed to air before January 17, otherwise known as ‘Ditch New Year’s Resolutions Day.’

The Dynamik Solution:

4media moved quickly to secure Millennial life coach, entrepreneur and influencer Chelsea Krost as the host of the Tour and started booking immediately. An Audio News Release and an AP sponsored content article paired with paid amplification tactics were distributed in conjunction with the Satellite Media Tour.

Campaign Success:

20M+

Impressions

11M+

Total Audience

25 Interviews

7 in top 50 markets

McCafe Brand Challenge:

McCafé came to 4media group on January 14 and asked us to book and produce a Satellite Media Tour. The catch? All interviews needed to air before January 17, otherwise known as ‘Ditch New Year’s Resolutions Day.’

The Dynamik Solution:

4media moved quickly to secure Millennial life coach, entrepreneur and influencer Chelsea Krost as the host of the Tour and started booking immediately. An Audio News Release and an AP sponsored content article paired with paid amplification tactics were distributed in conjunction with the Satellite Media Tour.

Campaign Success:

20M+

Impressions

11M+

Total Audience

25 Interviews

7 in top 50 markets

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