@nickviall For anyone who doesn’t want to worry about planning a vacation and just wants to enjoy the fun vacation. This is 💯 for you. @askatraveladvisoralgv #BreathlessCancunSoul #TheSoulofCancun #ALGVacations ♬ Emotive Festival Dance Music - Royalty Free Dance DJs
ALG Brand Challenge:
ALG Vacations Travel Advisors wanted to establish themselves as the experts in personalized vacation planning and generate a mix of content that increased brand awareness of Breathless Cancún Soul Resort & Spa. KPIs included general resort awareness and promoting the growth of ALG Vacation’s new TikTok account.
The Dynamik Solution:
Dynamik contracted with a mix of 5 celebrity influencers from Bachelor Nation and 5 travel-focused micro-influencers to attend a “Creators in Cancun” weekend with ALG. Influencers were tasked with capturing the luxury experience of the resort and advantages of the travel advisor experience through TikTok and Instagram content. Combining these 2 categories of influencers enabled our team to generate massive awareness from Bachelor Nation fans as well as capitalize on the travel focused audiences of our micro influencers.
Campaign Success:
1.6M
Impressions
109K
Engagements
207
Pieces of Content
ALG Brand Challenge:
ALG Vacations Travel Advisors wanted to establish themselves as the experts in personalized vacation planning and generate a mix of content that increased brand awareness of Breathless Cancún Soul Resort & Spa. KPIs included general resort awareness and promoting the growth of ALG Vacation’s new TikTok account.
The Dynamik Solution:
Dynamik contracted with a mix of 5 celebrity influencers from Bachelor Nation and 5 travel-focused micro-influencers to attend a “Creators in Cancun” weekend with ALG. Influencers were tasked with capturing the luxury experience of the resort and advantages of the travel advisor experience through TikTok and Instagram content. Combining these 2 categories of influencers enabled our team to generate massive awareness from Bachelor Nation fans as well as capitalize on the travel focused audiences of our micro influencers.
Campaign Success:
1.6M
Impressions
109K
Engagements
207
Pieces of Content
@nickviall For anyone who doesn’t want to worry about planning a vacation and just wants to enjoy the fun vacation. This is 💯 for you. @askatraveladvisoralgv #BreathlessCancunSoul #TheSoulofCancun #ALGVacations ♬ Emotive Festival Dance Music - Royalty Free Dance DJs