Shopper Marketing
Beyond Likes: Unleash the Power of Shopper-Driven Influencer Marketing
Want to boost your sales directly from influencer marketing? Shopper campaigns are your secret weapon. They’re all about turning browsing into buying, using influencers to promote specific products and drive immediate conversions.
What Makes Shopper Marketing Different
Focus On Sales, Not Just Likes
Unlike traditional influencer marketing, shopper campaigns have a clear call to action, pushing viewers to buy now.
Targeted Partnerships
Brands partner with influencers whose followers match your ideal customer, ensuring your message reaches the right people.
Shoppable Content
Influencers showcase products in engaging formats like videos and stories, often with built-in shopping features for a seamless buying experience.
Sweet Deals
Discounts, exclusive offers, and promo codes incentivize viewers to buy.
Track Your Success
Advanced analytics show you exactly how much your campaign sells.
Ready to get started? Here are some popular shopper campaign types:
- Unboxing & Reviews: Influencers show off the product, highlight its features, and tell viewers why they love it.
- Haul Videos: Influencers share their recent purchases, including your product, giving their honest opinions and experiences.
- Live Demos: Influencers use live streams to showcase the product in action, answer questions, and create a sense of urgency to buy.
- Gifting & Challenges: Brands partner with influencers to give away products or host challenges, increasing brand awareness and encouraging participation.
- Recipe Tutorials: Influencers showcase delicious recipes featuring your product, demonstrating its versatility and driving purchase interest.
Shopper marketing is a powerful tool for turning influencer hype into real sales. By focusing on the right strategies and metrics, you can unlock the full potential of influencer marketing and watch your bottom line grow.
Our Capabilities
- Recommendations from our community of authentic, relatable influencers are proven to have a positive impact on conversion by helping shoppers on their path to purchase.
- Intelligent influencer solutions that deliver ROI for shopper marketing teams through:
- Our research data foundation
- Authentic content creation
- Audience targeting through influencer selection
- Immediate e-commerce success is possible with shopper-focused influencer campaigns. Shoppable images and Add-To-Cart functionality remove friction from the purchase cycle.