Crystal Bridges Brand Challenge:
Crystal Bridges Museum of American Art’s (CBMA) Diego Rivera’s America exhibition was the first major exhibition focused solely on the renowned Mexican artist in over 20 years. Their goal was to bring awareness to the opportunity to explore rarely seen works from private collections, major paintings on loan from museums in both the United States and Mexico, and projections that convey the immersive quality of his epic murals.
The Dynamik Solution:
Dynamik Influence contracted three regional influencers of Hispanic or Latin heritage from Chicago and Dallas to attend a private viewing of the exhibition and create content to encourage their followers to visit the museum to see this once-in-a-lifetime exhibition. Original content was posted on Instagram, Facebook, and personal blogs in both English and Spanish to reach a wider target audience.
Campaign Success:
66,408
Organic Impressions
11%
Mexican Audience
55
Pieces of Content
Crystal Bridges Brand Challenge:
Crystal Bridges Museum of American Art’s (CBMA) Diego Rivera’s America exhibition was the first major exhibition focused solely on the renowned Mexican artist in over 20 years. Their goal was to bring awareness to the opportunity to explore rarely seen works from private collections, major paintings on loan from museums in both the United States and Mexico, and projections that convey the immersive quality of his epic murals.
The Dynamik Solution:
Dynamik Influence contracted three regional influencers of Hispanic or Latin heritage from Chicago and Dallas to attend a private viewing of the exhibition and create content to encourage their followers to visit the museum to see this once-in-a-lifetime exhibition. Original content was posted on Instagram, Facebook, and personal blogs in both English and Spanish to reach a wider target audience.
Campaign Success:
66,408
Organic Impressions
11%
Mexican Audience
55
Pieces of Content
